Are you looking for a new way to advertise your business on Pinterest? If so, you should consider using collection ads. Pinterest Collections ads allow you to group several of your pins into one ad, which makes it easier for people to find and view them. In this blog post, we will teach you how to create and use collection ads for your business or Pinterest Shopping Ads for your business!
Creating a Pinterest Collections Ads
To create a collection ad, you will first need to create a new Pinterest board. Board names should be relevant to your business and the pins you plan to include in your ad. Once you have created a board, you can start adding pins in the form of Images or Videos for ads. Be sure to add at least five pins, but no more than 20 pins.
Once your board is ready, you can create your collection ad. To do this, navigate to Ads Manager and select the “Create Collection Ad” option. You will then be prompted to enter a name for your ad and choose the board you want to use. After that, you can add a title and description for your ad. You can also choose a target audience and budget for your Pinterest Advertising Strategy.
Once you have created your Pinterest collections ad, it will be added to your Ads Manager account. From there, you can track its performance and make changes as needed.
Now that you know how to create a collection ad, let’s take a look at some examples of collection ads that you can use for your business.
Coffee Collection Ad: If your business sells coffee, then creating a collection ad is an excellent way to promote it on Pinterest! Your board should include pins related to various types of coffee (e.g., espresso drinks, cold brew coffees). You can also add pins about brewing equipment and coffee mugs.
Fashion Collection Ad: If your business sells clothes or accessories, then creating a collection ad is an excellent way to promote it on Pinterest! Your board should include pins related to various types of fashion (e.g., shoes, handbags). You can also add pins about clothing trends and fashion tips.
Home Decor Collection Ad: If your business sells home decor items, then creating a collection ad is an excellent way to promote it on Pinterest! Your board should include pins related to various types of home decor (e.g., furniture, wall art). You can also add pins about interior design trends.
Create and promote a personalized collections ad in Ads Manager
Pinterest collections ads are a new ad format that lets you combine multiple products into one larger image. This is great for retailers looking to promote their inventory on Pinterest, especially if they want to show off how their products work together in real life or highlight a variety of similar items in an attractive way.
Collections ads Pinterest help your potential customers discover and buy products they love, and research shows that people are three times more likely to buy something if it’s in a collection. So start creating your Pinterest Collections Ads today!
To create a Pinterest collection ad:
- Upload the images you want to use for your ad as part of a single .zip file
- Create a new campaign, or use an existing campaign
- Create a new ad group and select “Pinterest collection” under Ad Format
- Select your targeting options
- Upload the .zip file you created using our bulk upload tool—you can find instructions on formatting the images in this guide (link)
You can also create Pinterest Collections Ads directly through Pinterest’s API. We recently released an API that lets you create Pinterest collection ads through our Ads Manager tool, making it easier than ever to advertise your products on one of the fastest-growing platforms out there.
For more information about formatting your images for Pinterest Collections ads and tips for creating a successful ad campaign read below.
Create and promote a personalized Pinterest collections ad in the bulk editor.
Pinterest has a new collection ad format, which can make it easier for you to showcase multiple products at once. Collection ads use a dynamic image carousel to promote several items from your catalog and are available on the Pinterest mobile app’s home feed and search results. The recommended size for images in collection ads is 600×600 pixels, and you can upload a maximum of 20 images.
To create a collection ad in the bulk editor:
- Select Ads from the left menu.
- Click Create Collection Ad.
- Upload your images and enter the product details for each one.
- Enter a headline and description for your ad.
- Choose an objective for your campaign.
- Click Create Collection Ad.
Collection ads can be a great way to promote multiple products at once, and they’re especially useful for businesses with large product catalogs. To get the most out of collection ads, make sure you:
- Upload high-quality images.
- Write clear and concise product descriptions.
- Ensure your products are available on Pinterest. Collection ads can’t be created for products that don’t exist on Pinterest yet, so you may need to pin them first.
Create a slideshow for collections ad
If you want to create an even more dynamic Pinterest collection ad, try using a slideshow. Slideshows let you add videos or animated GIFs to your collection and can help capture attention on the busy Pinterest feed.