Are you looking for a way to create Pinterest video ads that are both effective and eye-catching? If so, you are in luck! In this article, we will discuss the specifications and tips for creating successful Pinterest video ads. So whether you’re just starting or you’re looking for ways to improve your current Pinterest Advertising Cost and Strategy, read on for all the information you need to get started!
Creating a Pinterest video ad is similar to creating a regular video ad, but there are a few key things to keep in mind. First, the file size of your video should be between 30 and 60 seconds long, and it should be formatted as a .mp4, .mov, or .m4v file. The aspect ratio for your video should be either 16: 9 or 1:3, and the resolution should be 720p or 1080p.
In terms of content, your video ad should tell a story that is relevant to your target audience. It’s also important to make sure that your video is visually appealing and engaging. Some tips for creating eye-catching videos include using creative visuals, filming in an interesting location, and using a catchy soundtrack.
Finally, when it comes to targeting your Pinterest video ad, it’s important to think about who you want to reach. You can target people based on their interests, demographics, or even what type of device they are using.
Why should you use Pinterest video ads?
Pinterest video ads can be a great way to reach your target audience with engaging, eye-catching content. They offer an immersive experience of Advertise on Pinterest Cost that can help you stand out from the crowd and connect with potential customers on a deeper level. Plus, they’re easy to create and are compliant with Pinterest’s specifications.
A Pinterest video ad is a short, animated advertisement that appears in your feed alongside other pins from people who follow or have re-pinned it.
Tips For Pinterest Video Ads Success
How to set up Pinterest video ads Campaign?
Setup video Ads Pinterest Campaign is similar to setting up a regular pin.
Upload your video from the desktop and write a title, description, and Website URL for your campaign.
Then follow all other Pinterest ads setup steps – Set a budget, schedule, target audiences, etc. Once done you are ready to launch your Pinterest campaign.
Tip #1: Set your campaign goals
What is your end goal for this Pinterest campaign? Do you want to generate website clicks or conversions? How about video views or app installs, if applicable. Once you’ve picked a campaign objective, create ad groups that align with the same goal and begin setting up specific bids and budgets.
Having an objective will help guide your strategy and make it easier to measure success.
The first frame of your Pinterest video ad is extremely important in capturing the attention of your audience. Just like with Facebook or Instagram Video Ads, that’s why you should choose an eye-catching image as the thumbnail for your video.
Tip #2: Target your audience:
Once you create your video, it’s time to target your audience. Pinterest video Ads allow you to target specific groups of people based on their interests, location, and even devices that they are using. This ensures that your ad reaches the right people and results in more clicks and conversions.
To create a target audience for your Pinterest video ad, follow these simple steps:
– Go to Ads Manager and click on “Create Campaign”.
– Select the objective of your campaign. For video ads, you will want to select “Promote Your Video”.
– Enter a name for your campaign and choose the language.
Tip #3: Budgets, bids, and delivery
Just like with other video advertising platforms, setting a budget for your Pinterest Video Ads is important. You’ll need to decide how much you’re willing to spend on each view, and whether you want your ad to run continuously or only for a certain amount of time.
You also have the option of bidding on keywords related to your business or product, which will help your video appear to people who are searching for something similar. This is a great way of getting organic views!
In addition to setting up budgets and bids, you can also specify how long you want your ad campaign to run before ending it automatically-on any given day (daily budget), week (weekly budget), or Month (Monthly budget).
Tip #4: Select your pins for your Pinterest video Ads:
When creating a video ad on Pinterest, you can select from the videos and pins that are already saved to your account. If possible, use vertical video content for your shopping ads as it will automatically fill up more screen space when viewed on mobile devices.
If you’re marketing a product or service, consider using an explainer video or a customer testimonial in your ad. This type of content is more likely to resonate with viewers and help you achieve your desired results.
Once you’ve selected the pins for your video ad, it’s time to create the actual Pinterest advertisement. The next section will show you how!
Pinterest video ad specs
Pinterest video ads are a relatively new type of Pinterest ad, introduced in 2017. While Pinterest offers many other types of Pinterest Advertising Strategies, such as promoted pins and Pinterest Promoted Video, the latter has been available for only a few years. As with Facebook, Instagram and LinkedIn video ads, the power of moving images to engage your target audience cannot be underestimated.
If you’re thinking of creating a Pinterest video ad, it’s important to understand the specifications and tips for doing so successfully. In this article, we’ll take a look at what those are.
Pinterest Video Ads Specs
- File Type: .mov, .mp4, .m4v.
- Video Encoding: H.264 or H.265.
- Size: max 1 GB recommended.
- Video Length: 3-60 seconds.
- Title Length: 100 characters max.
- Video Pin Description: 500 characters max.
- Standard aspect ratio: square, 2:3, 4:5, or 9:16
- Max width aspect ratio: square, or 9:16.
Best practices for Pinterest video ads
Pinterest video ads are the most engaging ad format on Pinterest, with viewers spending an average of 40% more time watching a promoted video than other types of content. With a compelling video, you can reach new audiences, engage existing customers or spread brand awareness.
Below are best practices for creating high-performing videos that connect your business.
When creating a video ad for Pinterest, keep the following in mind:
- Show interest in 1st 3 seconds.
- Put attractive thumbnail.
- We recommend 30-second videos
- The maximum frame rate is 30fps
- Audio must be stereo
I’m a digital marketer, and digital marketing is a unique breed of marketing that uses a range of digital channels to drive consumer engagement, including paid search, social media, email, display, and even mobile.”