Why Promoting Business on Pinterest is important? Pinterest can be a highly effective advertising marketing tool for businesses. Pinterest has over 440 million monthly active users and more than 70% of its traffic comes from mobile devices. This means it’s easy to reach your target audience with this platform because they are already there looking at pins on their smartphones or tablets.
In addition, Pinterest is a visual platform and people love to browse and discover new things. This makes it a great place for businesses to showcase their products and services. As a business, you can create pins that feature photos of your products, special offers, or blog posts. You can also use Pinterest to drive traffic to your website by adding pins that lead to your product pages or blog posts.
How to promote your business on Pinterest?
There are a few things you can do to promote your business on Pinterest. Let’s cover one by one.
Step 1: Promoting Business on Pinterest with Pinterest Ads.
Pinterest Ads are a great way to promote your business on Pinterest. You can create an ad campaign in minutes, and target people based on what they’ve pinned or who they follow.
To create a Pinterest Ad, go to ads.pinterest.com and click Create New Campaign. Then choose the type of campaign you want to create.
For Promoting Business On Pinterest, we recommend using the Promote Your Business campaign type. This will allow you to create an ad that drives traffic to your website or blog.
Once you’ve chosen the campaign type, specify who you want to see your ad. You can target people based on their interests, what they’ve pinned, who they follow, and more.
Once you’ve specified your target audience, it’s time to create the ad itself. You can choose a pin or video from your account (if you like), or upload new images and videos directly into Pinterest Ads. For reading about Pinterest shopping ads click here.
Once you have an image selected for your ad, you’ll need to write a headline and description. The headline should be catchy and the description should explain what your business does and how people can benefit from it.
When you’re finished creating your ad, set a budget and schedule for it. Then click Publish Campaign and you’re done!
Pro Tip: Make sure to track the performance of each campaign so you can see what’s working and adjust accordingly for better results next time.
Step 2: Create Some Boards Pinterest.
Pinterest is a highly visual site. Your first step should be to create themed boards with the type of content you want to share on your profile page. They need not necessarily be Pinterest-exclusive content either, so you can hunt down great images and ideas from around the web that are related to your business and add them as pins. If possible, use a tool like the Pin It button to make it easier for people to pin your content from your site.
You should also consider promoting boards on other social media sites, such as Twitter and Facebook. On Facebook, you can link to a specific board by using this URL structure: pinterest.com/username/boardname/. You can also use this URL to create a custom link for promoting your boards in email and on other sites.
If you don’t already have one, create a Google+ page for your business. (It’s free.) You can then link the two accounts so that when you pin an image from your site, it will also be added to your Google+ page and vice versa.
Tips for Promoting Boards on Pinterest:
Create a special board just for promoting pins that link back to your site. Make sure you clearly explain what the content is about, either in the description or comments section of each pin. Include links back to articles.
Step 3: Create Compelling Content for Each Step of the Pinners’ Journey.
Pinterest users tend to be very visual and want inspiration. This is a great place to show off your design skills (or if you aren’t a designer, hire one!). The goal of Promoting Business On Pinterest should be to create content that takes the pinner through each stage of their journey — from decision-making and research all the way through to purchase.
As you create pins, make sure to:
- Pin quality images that are high resolution and attractive (remember, Pinterest is a visual social media platform)
- Write clear and concise descriptions that explain what the user will get if they click through to your website
- Use keywords in your pin titles and descriptions so they show up in search results
- Optimize your images for the best load time possible. You can use a tool like TinyPNG to do this.
- Make sure your website is mobile-friendly and loads quickly on all devices, including smartphones and tablets
- Be aware of what content is performing best for you using analytics tools.
Step 4: Promote Your highest-performing Pins.
The next step is to promote your best-performing pins so that you can double down on what’s working. This will help you get more repins and reach from promoting a pin that already has engagement. You should also consider promoting any new pins that are similar in design or topic to the successful ones, as they may be successful too.
To find your best-performing pins, sort by engagement (repins and likes) in Pinterest analytics, or use a third-party tool like Tailwind to see which of your pins get the most repins and clicks. You can also check out our other post about how to optimize for traffic on specific social platforms for more ideas on promoting pins.
Once you know which pins to promote, use a tool like BoardBooster or ViralContentBee to help circulate them beyond your existing audience. These tools can help you reshare your pins at the best times and with the right hashtags so they reach more people.
Start Pinning on Pinterest daily.
If you want to promote your business on Pinterest, then promoting content should be a core part of your strategy. It’s the number one way that businesses drive traffic from Pinterest and reach new customers. There are three key parts to promoting: pinning high-quality images and videos, creating boards for different interests and seasons, and events.
Are you looking for ways to promote your business on Pinterest? If so, you’re in luck! In this blog post, we will discuss some tips, tactics, and strategies that will help you get the most out of Pinterest marketing. Pinterest is a great way to connect with potential customers and drive traffic to your website. By using the right techniques, you can maximize your results and see a significant return on investment. So let’s get started!
I’m a digital marketer, and digital marketing is a unique breed of marketing that uses a range of digital channels to drive consumer engagement, including paid search, social media, email, display, and even mobile.”