Do you want to get benefits from the Pinterest Shopify Partnership program? Which are currently used by 1.7 million Shopify merchants all over the world.
Why are 1.7 million merchants using it? Because Pinterest has over 450 million active users, 97% of them search through unbranded queries and consist of 2 to 3 keywords.
According to the “Shopify Future of Commerce 2022” study, 84% of the world consumer has shopped online since the Pinadamic started last year.
Pinterest offers its partnership program with Shopify in over 27 countries, and you have a colossal market around the globe to target new customers.
Pinterest Shopify Partnership Growth
76% growth felt in social commerce channels after Pinterest Shopify Partnership according to Lola Oyelayo-Pearson, Director of UX, Channels and Financial Services at Shopify his
So its means there is prodigious potential in the Pinterest and Shopify partnership. Let’s dive into more details.
Pinterest and Shopify brought merchants closer to consumers. Through the Shopify Pinterest Partnership program, the merchants can fulfill the global consumers’ demand.
This program is available in the USA, UK, Switzerland, Italy, Sapin, Germany, France, Australia, Austria Brazel, and other countries.
How can you get the benefit of this Partnership program? Super easy, your merchant store will have access to bring your products into Pinterest feed. It will show your product as buyable pins. That will be discoverable across the Pinterest Platform.
What next? Your merchant store will have access to Dynamic Retargeting. It will be enabled to re-engage the pinners who have already shown interest in your Products.
Multi-feed support for Catalogs
This is an interesting new feature launched by Pinterest to facilitate businesses to upload their products in different product feed in the Same Pinterest Business Account.
Neither, Shopify Merchants but also retailers can use this feature Multi feed support for catalogs to grab your products to Pinterest feed in the same Pinterest Business Account. Now Shopify merchants, as well as retailers, can sync up to 20 products into your account.
This new feature also helps you to show different languages, currencies, or product availability in different markets across the globe. Multi-feed support creates an opportunity for retailers to engage with customers more easily across the globe by grabbing products for each marketplace they sell in the feed for retargeting and prospecting with different advertising strategies.
As I told you 97% of Pinterest users are doing unbranded searching while finding products on Pinterest. Usually, users use the brand name for searching but on Pinterest, they are searching generally to find different and unique ideas. So it means on Pinterest, any size of the business has the opportunity to reach a pool of over 450 million consumers. These consumers included all types of products and services. This unique point gives an advantage to small and medium-sized businesses to reach a more relevant market with quality content and product.
“Future of Commerce 2022” Shopify study showing that consumers habit has shifted since the Panadamic started. The study has also shown that 84% growth in online consumers has been increased. Correspondingly, innumerable number merchants have seen the opportunity and set up their shop on Pinterest. Shopify and Pinterest provide the best shopping experience on their platform for shoppers like product searching, watching collections, and everyone’s best choice price comparison.
“Pinterest is an inspiring place to shop and we’re excited to expand our partnership with Shopify to help merchants in 27 more countries grow their shopping presence on Pinterest globally. Small and medium businesses, in particular, have the opportunity to thrive on Pinterest because they connect with consumers in a positive environment when they are early in their decision-making journey and full of purchase intent.
With the retail ecosystem profoundly evolving over the past year, we’re committed to supporting merchants of all sizes by providing them with quick and easy access to our shopping features without the need to edit code or deploy resources so they can inspire consumers for what to do or buy next.” – Bill Watkins, Global Head of Mid-Market and Small Business Sales at Pinterest.
I’m a digital marketer, and digital marketing is a unique breed of marketing that uses a range of digital channels to drive consumer engagement, including paid search, social media, email, display, and even mobile.”